When it comes to unique places in New York, few can compete with the small locksmith shop Greenwich Locksmiths, located in the West Village. Its owner, Philip Mortillaro, has managed to transform his business into a true work of art, not only because of the quality of his services but also due to the stunning facade that adorns his building, which has become a symbol of creativity and innovation.
The Smallest Shop in Manhattan
Greenwich Locksmiths has the distinction of being the smallest independent building in Manhattan. With only 19 feet by 14 feet by 14 feet, this small space houses a business that has been running since 1980. Philip Mortillaro, its owner, couldn’t be happier with his workplace.
At 65 years old, Mortillaro assures that he wouldn’t change his shop or lifestyle for anything in the world. The shop has become a permanent fixture in the West Village, and the local community recognizes it not only for its locksmith services but also for the fascinating decoration that surrounds it.
The Inspiration Behind the Facade
The facade of Greenwich Locksmiths is not just a simple structure; it is a true piece of art. Mortillaro, who personally designed and built this creation, has used thousands of keys to create a stunning spiral display. This decoration is inspired by Vincent Van Gogh’s famous painting Starry Night, adding an artistic and creative dimension to the business.
Each key, representing an essential part of Mortillaro’s craft, becomes a visual element within a whole that, when observed, evokes both the movement of stars and the dynamism of the business itself. The combination of meticulously arranged keys not only serves a decorative purpose but also reflects the skill and artistry that Mortillaro applies to his work as a locksmith every day.
Patience and Fortitude
In addition to its distinctive facade, Greenwich Locksmiths features another decoration that highlights the strength and history of the place: two imposing one-ton safes on either side of the shop. These safes, named Patience and Fortitude, evoke the famous lion statues that guard the New York Public Library.
A Museum of Locks and Locksmithing
The front windows of the shop serve as an improvised museum. In them, Mortillaro showcases a variety of locks and locksmithing pieces, some of which have been restored or made by him. This display, which invites passersby to stop and observe, not only highlights the locksmith’s craft but also pays homage to the history and evolution of locksmithing over time.
The combination of visual art and functionality in the facade and windows creates a unique experience for visitors, who can not only obtain a service but also admire Mortillaro’s passion for his craft.
Innovation Through Creativity
What makes Greenwich Locksmiths even more fascinating is how its owner has used creativity to innovate in his business. The key to business innovation, as demonstrated by Mortillaro, does not always lie in making drastic changes or adopting the latest technological trends, but in taking a unique and personal approach to stand out from the crowd.
The store’s facade, a masterpiece of locksmithing, not only serves an aesthetic function but also acts as a marketing tool that attracts curiosity and makes the business stand out in a competitive neighborhood.
A Story of Passion and Commitment
Mortillaro’s love for his work is evident in every corner of Greenwich Locksmiths. From the construction of his artistic facade to the design of his services, his dedication to the craft is clear. Mortillaro not only offers locksmithing services but also invites his clients to be part of a story that has been built over 40 years.
With a shop that is not only the center of his business but also a work of art in itself, Greenwich Locksmiths is an example of how creativity and passion for one’s work can transform an ordinary place into a unique piece that inspires and leaves a lasting impression on those who visit.
How to get there?
Located on the west side of 7th Ave. S., between Commerce and Morton Streets. To get there by subway, take the 1 train to Christopher St./Sheridan Square. Head south along 7th Ave. S. The small building is just beyond Commerce St., on the right-hand side, past the gray fences.